A force multiplier for all fundraisers

CueBack provides talking points for your transactional fundraising, such as phonathons. For your relationship fundraising, we provide discovery and insights to help Gift Officers develop personalized cultivation strategies.


Measure Willingness

CueBack’s AI engine utilizes hundreds of data points to generate a Willingness ScoreTM to better predict donors and donations.

Influence Willingness

Leverage academic research in cognitive science and social psychology to strengthen alumni identity and emotional connection between you and your alumni.

Convert Willingness

Learn what makes your prospects tick.
What they care about.
Who they care about
Why? they care.
Major Gift Officers
Gift Officers
Annual Giving Fundraisers
Giving Fundraisers
Prospect Researchers
  • CueBack is a force multiplier for VP’s.

    CueBack is designed to help VPs create a culture of philanthropy by building connections between Advancement and other stakeholders (alumni relations, career services, recruiting, etc.), and get their buy-in.

    Create life-long relationships with your alumni to build a scalable and predictable fundraising pipeline. Supplement contact reports with a digital record of your prospects’ interests, connections, and behavior to create institutional memory and reduce the time-to-productivity for new gift officers.

  • CueBack is a force multiplier for Major Gift Officers.

    CueBack is a force multiplier for your low volume, high touch, high value relationship fundraising by increasing the probability of a gift, gift size, and gifting velocity. Influence a prospect’s willingness to give by uncovering what they care about, who they care about, and why.

    Our Dynamic ConnectionsTM report maps relationships which can be leveraged to help you convert willingness to gifts.

    Accelerate gifting velocity by moving your high value prospects through the donor pipeline faster with moves management strategies tailored to each alum.

  • CueBack is a force multiplier for Annual Giving Fundraisers.

    CueBack is a force multiplier for your high volume, low touch, low value transactional fundraising by increasing the probability of a pledge. CueBack provides personalized talking points to help your phonathon callers quickly establish trust and rapport with prospects.

  • CueBack is a force multiplier for Prospect Researchers.

    CueBack’s predictive analytics model utilizes hundreds of quantitative and qualitative attributes to generate a dynamic Willingness ScoreTM for each prospect. CueBack goes beyond traditional capacity measurements to more accurately segment potential donors.


You Know Their Capacity, Do You Know Their Willingness to Give?

You can’t increase a prospect’s capacity to give, but you can increase their willingness to give.

  • Measuring Willingness. CueBack’s predictive analytics model utilizes hundreds of quantitative and qualitative attributes to generate a dynamic Willingness ScoreTM for each prospect. Our AI engine is customized to your institution and continuously improves through machine learning.
  • Harness Alumni Identity. Alumni identity is the foundation of willingness to give. CueBack fosters emotional connection between your institution and your prospects, and strengthens their alumni identity - both proven drivers of giving.
  • Optimize Resources. Analyze events by attendee capacity and willingness to allocate gift officer resources where they can have the greatest impact.

Personalized Cultivation Made Easier

CueBack gives gift officers game-changing qualitative information to convert willingness into gifts. Our numerous Cultivation ReportsTM provide actionable insights, not just data.

  • Uncover Prospect Interests. Understand each alum’s interests and priorities to increase support for campaigns, scholarships, and athletics.
  • Understand Prospect Motivations. Discover exactly how your institution impacted each alum’s professional and personal life. Uncover which faculty members and staff also had an impact on them. Learn more
  • Leverage Prospect Influencers. Our Dynamic ConnectionsTM report not only lists who prospects are connected to, but also how they are connected as well as the relative strengths of those relationships; valuable information for cultivating prospects.
  • Discover Undiscoverable Insights. What do you know about a prospect you have never spoken to? Learn about your prospects from their network and friends.

Unreachable Alumni Can’t Give Back

On average, 10% of alumni data becomes stale every year. We make sure that your data is up-to-date to prevent donor pipeline leakage.

  • Find Lost Alumni. How many of your alumni are out-of-touch? How many could be donors? Increase your potential donor pool by unleashing the power of crowdsourcing. Leverage your existing alumni network to improve the completeness and accuracy of your constituent database. Learn more
  • Uncover High Value Donors. You may be missing out on your most valuable donors. Lost alumni skew older because they graduated in the pre-digital era before email and CRM systems were invented.
  • Update Constituent Data. Have confidence that your data is always complete and up-to-date. Your CRM is automatically updated with affinity, contact, and other information when alumni edit their profiles.

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